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Facebook wants us to — and, really, forces us to — conduct our digital lives with singular identities: identities that can be harnessed and streamlined (and sold to and analyzed). We, however…tend to expect that identities will be what they have been since the advent of society itself: prismatic. Varied. Contextual. These tensions will inevitably clash. The Atlantic,
“Are Your Facebook Friends Stressing You Out? (Yes)”

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